The Cost of Loving is the third studio album The Style Council. It was originally released 7th February 1987. The album was recorded over a period of three months in 1986, at Solid Bond Studios. The album is generally regarded as the culmination of the smoother, more adult-oriented sound of the band's later work. The album peaked at number 2 in the UK charts, and achieved gold status from the BPI. It featured the singles "It Didn't Matter" and "Waiting", which had corresponding music videos. "It Didn't Matter" reached the top 10 in the UK charts, however "Waiting" failed to make the top 40, which was a first for any Style Council single.